Buon Gusto

I’m in Milan – buying for next Winter.

The word on the Italian fashion industry’s lips this season is: Buon Gusto.  It’s the idea that is driving thinking among the best Italian designers; and, while it’s already starting to come through this Spring/Summer season, going forward it’s going to really dominate the fashion world.

Literally, Buon Gusto means good taste.  It’s about not being flashy, not about labels or logos.  It’s about beautiful fabrics and “appreciative glances from men and other women”.

This Winter season is going to be a good one – I’m particularly excited about the shapes – there’s a real sense of drama, a definite 80s spirit but a more refined, more architectural look. 

More to follow on this when I get back.

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