Sales shopping – how to make sure the discounts really are bargains


Now’s the time to make sure you’re on the mailing list of the shops where you’ve had your nose against the window for the past few months so you get first shot at their sale.  More often than not there’s a preview day for mailing-list customers.

But, particularly if you’re taking advantage of the sales to buy quality pieces you couldn’t afford at full price, don’t get carried away just because it’s in the sale. A cheaper mistake that you never wear is still very costly.

Sale shopping should be viewed in exactly the same way as non-sale shopping – no impulse purchasing and a well thought-out shopping list.

Being well thought-out means knowing what you need and what it will need to go with.

So, for example, if you’re looking for a jacket to go with a particular skirt, put it on so that the sales stylist can see the proportions, give you good advice and prevent you making mistakes. I advise potential clients to photograph themselves (or better still get some one else to do it) in the pieces that they want to add to.  With mobile phones generally having cameras in them now, you can easily take a snap of yourself in the mirror.

Be aware of sale ‘bargains’ that don’t fit properly.  Many shops will put ill-fitting mistakes in the sale.  At the least, ensure that there is a tailor in the shop who can rectify any problems.

Shoes are a particularly good thing to buy in the sales, especially in neutral colours as they can last for many seasons.

Finally, a little plug: Wardrobe’s winter sale begins on 26 November


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