Excellent comment piece about fashion in The Times – now if the fashion editors could just follow it up with some useful advice…

This article (Blame Darwinism, we are all fashionistas) from The Times Comment pages describes a self-confessed anti-fashion bluestocking’s sudden realisation that what you wear matters and that her rejection of fashion as being “brain food for the vapid and intellectually stunted” was wrong-headed.

Obviously, I think it’s well worth a read because it echoes what I’ve been saying for decades – and in fact in this post (Why the UK doesn’t have a Michelle Obama) a few months back.

At the end of the piece the author fears that:

“having eschewed fashion and excessive grooming for so long, I fear I am too lazy and ignorant to live by my new-found respect for fashion and its devotees.  My only hope is to become fashionable by mistake. If the next big look is unkempt plumpness, I will be a style goddess.”

Obviously, she won’t become fashionable or stylish by mistake.  She needs professional advice.  And part of the reason that serious women don’t know how (or think it important) to put together a look which doesn’t make them look frivolous is that the fashion press (including The Times) rarely show clothes that the average woman can wear.

And more than that they don’t show women how to use clothes to camouflage the ‘plumpness’ and other imperfections that reduce a woman’s confidence and leads them to see fashion as frivolous and too difficult.

It’d be great if the style/fashion editors were to read this comment piece and see in it a reason to help the generations of British women who no longer have the ability to put together a confident, serious and successful personal style.

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