Seeking style advice from a professional friend is a sign of confidence not insecurity

Quite often people ask me: do people really come to you for advice on what to buy to make them feel confident? Are they really that insecure?

My reply is: no, they are not insecure.  They are women who know exactly what they want.  And they are also confident enough to know what they don’t know.

Most of the women who come to Wardrobe are sophisticated, well travelled and are expert in their careers.  And they know there’s no way they can have as much knowledge as we have about what we have been doing every day for nearly 40 years.

So if they are going to purchase expensive clothes, they want to be sure that they’re not making mistakes and, just as importantly, that they’re not going to find better elsewhere.

I have always regarded my role and the role of my stylists as a professional friend to our clients, getting to know them over time, helping them to develop their style and making the shopping experience enjoyable.

The job of any good shop is to edit the collections they think are the best and then present it to their clients in a way that is right for them as individuals.

In this context, a good sales person should be trained in the art of styling, not just selling – not afraid to tell you that something really doesn’t suit your body shape, colouring or work environment.  And you’re more likely to find that in smaller stores where style and building an ongoing relationship are as important as the bottom line.

Confidence is not just about how you feel when you wear the clothes you’ve bought.  It’s also about how you feel while you’re putting together your individual style: knowing you’re not going to make mistakes makes it a much more enjoyable experience

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